Amove — Dashboard UI Exploration
Amove is an early-stage startup. I was tasked with designing the UI for their internal dashboard based on existing mid-fidelity UX wireframes created by the team prior to my internship. I worked directly with the CEO, iterating on designs through async feedback. Due to shifting priorities and capacity constraints, the project was not implemented.
Timeline
2 weeks (July 2023)
My Role
Product Design Intern
Scope
UI Design
Wireframing
Iteration
Prototyping
Tools
Figma
Final Designs
The Problem
The existing UX wireframes established overall structure, but lacked visual hierarchy, consistency, and clarity needed for a usable dashboard UI. The goal was to translate these structural wireframes into a coherent interface that felt intuitive, scannable, and scalable.
Constraints & realities
This project took place under real startup conditions.
Early-stage product with evolving requirements
No access to users or user research
No collaboration with the original UX team
Rapid iteration cycles based on leadership feedback
Setting Goals
Interpreted existing UX wireframes into high-fidelity UI designs
Simplify complex workflows and reduce the number of steps required to complete essential tasks, ensuring a smooth and efficient user experience.
Designed the full dashboard interface in Figma
Implement standardized colors, fonts, and iconography across the app to enhance user familiarity and navigation.
Made independent decisions around hierarchy, spacing, and interaction patterns
Through user testing, prioritizing features that users find necessary rather than what the university finds useful.
Key Design Decisions
The original wireframes treated most information with equal visual weight. I introduced clearer hierarchy through typography scale, spacing, and grouping to help users quickly identify primary sections and actions.
Key Design Decisions
I standardized navigation placement, spacing rules, and component styles so users wouldn’t need to relearn patterns across different sections of the dashboard.
Problem: User retention
Building upon my lo-fi sketches, I began developing details of the interface with mid-fi wireframes. My underlying goal being to create a straightforward and cohesive experience for students, I gravitated toward a clean and modern visual interface. Most importantly, I made sure to prioritize the features students found to be useful, and tried to make them easily accessible.
Typography
I opted for a sans-serif font for a clean and easily readable experience.
PP Mori SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
PP Mori Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Imagery & Icon
Instead of a color palette, I chose to use imagery of the Golden Gate Bridge, an iconic symbol of San Francisco, encouraging students to explore the city. The icon is the existing USF logo mark.
Clickable Prototype
Figma
What I learned.
What I’d improve with more time
Validate assumptions through user testing
Collaborate earlier with engineering
Develop a reusable component system
Address accessibility and edge cases
What I learned
Designing at an early-stage startup taught me how to make decisions with incomplete information, work independently, and clearly justify UI choices in the absence of formal process.n.
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2026 portfolio by anna knick
aknick90@gmail.com