Designing Clarity: How I Improved Ela Travel’s Onboarding & Navigation
Streamlining the university app experience.
OVERVIEW
As part of the interview process for Ela Travel, I was tasked with a 6 hour product design challenge.
The USFMobile app was designed to provide students access to key University of San Francisco resources. As a current USF student, I found the app to be inconvenient to use on a day to day basis. In response, I set out to redesign the mobile app into resource that is easy to use for students on the go.
Timeline
6 hours
My Role
Sole product designer
Deliverables
user research, usability testing, wireframes, design system, clickable prototype
Tools
user research, usability testing, wireframes, design system, clickable prototype
IMPACT
100%
2 weeks (July 2023)
200,000
Sole product designer
Deliverables
user research, usability testing, wireframes, design system, clickable prototype
Tools
user research, usability testing, wireframes, design system, clickable prototype
FINAL DESIGNS
OVERVIEW
The problem
The USFMobile app was designed to provide students access to key University of San Francisco resources. Due to its overcomplicated design, the app is inconvenient and not utilized by most students.
✦ After thoughts
00
What I learned.
Through my product design challenge, I learned how to effectively navigate the design process under a tight deadline, prioritizing key tasks and decisions within a six-hour window. This experience taught me how to stay focused, work efficiently, and deliver meaningful results under pressure. Additionally, I gained valuable skills in presenting my findings to a team, clearly communicating my design decisions and thought process.
This challenge not only strengthened my ability to work quickly and collaboratively but also demonstrated my capability to adapt and succeed, ultimately leading to me securing the internship position.
like what you see?
2024 portfolio by anna knick
aknick90@gmail.com

