Designing Clarity: How I Improved Ela Travel’s Onboarding & Navigation

Streamlining the university app experience.

OVERVIEW

As part of the interview process for Ela Travel, I was tasked with a 6 hour product design challenge.

The USFMobile app was designed to provide students access to key University of San Francisco resources. As a current USF student, I found the app to be inconvenient to use on a day to day basis. In response, I set out to redesign the mobile app into resource that is easy to use for students on the go.

Timeline

6 hours

My Role

Sole product designer

Deliverables

user research, usability testing, wireframes, design system, clickable prototype

Tools

user research, usability testing, wireframes, design system, clickable prototype

IMPACT

100%

2 weeks (July 2023)

200,000

Sole product designer

Deliverables

user research, usability testing, wireframes, design system, clickable prototype

Tools

user research, usability testing, wireframes, design system, clickable prototype

FINAL DESIGNS

OVERVIEW

The problem

The USFMobile app was designed to provide students access to key University of San Francisco resources. Due to its overcomplicated design, the app is inconvenient and not utilized by most students.

✦ After thoughts

00

What I learned.

Through my product design challenge, I learned how to effectively navigate the design process under a tight deadline, prioritizing key tasks and decisions within a six-hour window. This experience taught me how to stay focused, work efficiently, and deliver meaningful results under pressure. Additionally, I gained valuable skills in presenting my findings to a team, clearly communicating my design decisions and thought process.

This challenge not only strengthened my ability to work quickly and collaboratively but also demonstrated my capability to adapt and succeed, ultimately leading to me securing the internship position.

2024 portfolio by anna knick

aknick90@gmail.com