SUBVERSION
Subversion is a conceptual high-end beauty brand exploring contrast, inversion, and restraint. The project focuses on packaging and visual identity, using exterior minimalism to conceal a darker, more expressive interior.
Subversion is a conceptual high-end beauty brand exploring contrast, inversion, and restraint. The project focuses on packaging and visual identity, using exterior minimalism to conceal a darker, more expressive interior.
Year
2023
Project Type
Brand Identity
Web Design
CONCEPT
Subversion is built on the idea that identity is often curated on the surface while complexity exists beneath. Rather than relying on overt rebellion, the brand communicates through restraint—allowing contrast to reveal itself only when engaged with.
The packaging functions as both object and metaphor: a controlled exterior that gives way to intensity within.
SUBVERSION IS A PERSONAL PROJECT FOR SCHOOL AT THE UNIVERSITY OF SAN FRANCISCO
VISUAL DIRECTION
Subversion communicates quietly. Rather than relying on overt rebellion, the brand uses restraint to create tension—allowing contrast to emerge only through interaction. The packaging functions as both container and metaphor, rewarding engagement with an unexpected reveal.
COLOR & MATERIAL
Off-white matte exteriors reference traditional luxury and restraint
Dark, inverted interiors introduce contrast and tension
TYPOGRAPHY
Minimal, editorial typography used sparingly to maintain authority and quiet confidence
MOTIF
An orchid was selected as a recurring visual element—symbolizing beauty that is refined, controlled, and slightly unnatural
EXPRESSION & APPLICATION
The identity was applied across a cohesive product system and supporting materials. Consistent structures, embossed detailing, and inverted interiors unify the line while allowing each product to feel intentional rather than decorative.
Editorial still-life imagery and restrained compositions extend the brand into marketing, presenting the products as objects rather than advertisements.
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2026 portfolio by anna knick
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