Ela Travel

Ela Travel is a startup developing an app and website to simplify and streamline the visa application process. They needed a brand identity that conveyed trust, clarity, and ease of use while still feeling modern and approachable.

My role was to create a cohesive branding system that reflected Ela Travel’s mission: making international travel more accessible by removing the confusion and stress around visas. The visual identity was designed to work seamlessly across digital platforms, ensuring consistency and professionalism from their website to their app.

Year

2023

Project Type

Brand Identity

Web Design

Design System

Building upon my lo-fi sketches, I began developing details of the interface with mid-fi wireframes. My underlying goal being to create a straightforward and cohesive experience for students, I gravitated toward a clean and modern visual interface. Most importantly, I made sure to prioritize the features students found to be useful, and tried to make them easily accessible.

Typography

I opted for a sans-serif font for a clean and easily readable experience.

PP Mori SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

PP Mori Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Colors

Colors of green, teal, and blue convey feelings of adventure, trust, loyalty, and calmness.

Slide Deck

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2026 portfolio by anna knick

aknick90@gmail.com